Aivar “Antonio” Lätt is an Estonian designer and product innovator whose path connects making, brand leadership and systems thinking.
He studied Fashion Design at the Estonian Academy of Arts (EKA), then completed an MBA at Estonian Business School, followed by further study in Strategy and Innovation Management at Università Bocconi in Milan, Italy. This dual fluency – the studio and the strategy room – anchors NADA’s holistic view.
Earlier in his journey, Antonio co-founded one of Estonia’s first design initiatives, ANJEANED – a young local brand that reached London retail, a signal of both ambition and the strength of local craft.
He then spent over a decade shaping BALTMAN menswear, moving from designer to Head of Design and later to Head of Brand and Collections. Afterwards, he joined the Baltika Group management team as Head of Brand Image. These years refined a particular discipline: structure first, aesthetics as consequence.
Antonio has advised companies on vision, systems and strategy, and as a mentor has helped build sustainable value. He lectures at the Estonian Academy of Arts on management and strategy for fashion and luxury, passing on the long view to the next generation.
His contribution to Estonian fashion has been recognised at the highest level, including the Kuldnõel (Golden Needle) award.
Today, he continues to knit together design, industry and education, advocating for collaboration across disciplines so that good ideas have real places to land.
