about NADA

NADA is more than just a brand — it’s a concept, a creative vision imagined by founder and designer Aivar "Antonio" Lätt.

Before we had a name, we had an idea. 

Almost three decades of experience in fashion and retail, Aivar began to dig deep into the pressing sustainability challenges woven into the fashion value chain.

In the vast landscape of sustainable fashion, there’s much to discover. Some ideas, like upcycling, are familiar favorites. Others—such as "slow fashion" and the many shades of made-to-order (MTO) models—are still emerging. Fashion is a colossal industry, a multi-trillion-euro empire with a significant environmental and social footprint.

To effect change, we require something beyond mere 'Novelty.'

One solution?

Not enough!

To create real change, we need a holistic approach!

NADA was born as a creative playground to explore slow, sustainable, and ethical fashion in all its forms. We’re always on the lookout for kindred spirits—designers who share our values and small-scale artisans for objects, fabric, and apparel whose crafts are at risk of disappearing in today’s fast-paced world.

Our collections are seasonless, made with purpose, and built to last. We believe in crafting wardrobes that evolve with you, allowing our customers to buy less, but better. We design for those who value longevity and quality over quantity, creating a balanced dance between supply and demand.

At NADA, we fuse the old with the new, blending military surplus with noble fibers and streetwear with refined tailoring. We stand for style that’s timeless and fair—produced ethically on a small scale, using upcycled, high-quality materials, and masterful craftsmanship.

The name "NADA—Notably Absent Designer (Aspirations)" reflects our belief that no single "star" designer will ever steer the ship. Instead, we embrace the collective creativity of many and putting the focus where it belongs—on the art, the craft, and the community.

New Approaches Drive Advancement

Welcome to NADA

Aivar “Antonio” Lätt.